Direct to the channel
E-Newsletters and E-Blasts
Your product in front of the companies that install security for a living. We write it, build it and send it to our own outreach database of security companies — not a rented consumer list.
Who we serve
Manufacturers
The capital, the engineering time and the tooling are already spent — the hard part left is getting dealers and integrators to know the product exists, specify it and stock it.
The problem
A finished product is not a sold product. Between your loading dock and a job site sits a channel of dealers and integrators who have to hear about you, believe you and know how to install you.
01
The channel does not know you exist
Integrators specify what they already know how to install, and distributors stock what already moves. Until your product is familiar to those people, a better spec sheet does not win the job.
02
Your buyer is a business, not a consumer
Your revenue comes from companies with trucks, technicians and purchase orders. They are reached through the trade press, the trade shows and the inboxes of people who already buy security gear — not through the channels that sell to homeowners.
03
Nobody has been trained on it
An installer who has never been trained on your product will install the one they were trained on last. Training is a sales channel, and most manufacturers have no way to deliver it.
What we do
Six services, aimed at one outcome: a channel that knows your product, asks for it by name and knows how to put it in.
Trade press
Public Relations
Product launches, application stories and announcements placed in the national industry publications this channel actually reads. We write the monthly Marketing Madmen column in SDM Magazine — the trade press is a room we are already in.
Paid media
Social Media Ads
Targeted at security professionals rather than the general public, so the budget goes to people who can specify, stock or install what you make.
Dealer and installer training
Online LMS
A hosted learning platform that carries your product training to every dealer and installer in your channel, on their schedule. More on this below — it is the one most manufacturers underrate.
Introductions
Industry Networking
We spend our working lives inside this industry, at the shows and on the phone with the channel. When your product fits somebody's business, we make the introduction.
Strategy
Consulting
Positioning against the incumbent, shaping the dealer program, deciding which shows are worth the booth. Sometimes what you need is an hour with people who only work in this industry.
Why the LMS matters more than it sounds
A dealer specifies the product they understand. Training is the cheapest way to become that product — an integrator who has worked through your course knows your part numbers, knows what your panel or camera will actually do on site, and reaches for it first on the next job.
Almost no manufacturer has a way to deliver that training. Printed manuals go in a drawer and flying a trainer out to every dealer does not scale. Our online LMS hosts your courses, lets installers take them whenever the truck is parked, and shows you which companies have people trained on your product.
Proof
We are a marketing agency dedicated to the security industry. That is the whole business — there is no other vertical propping it up.
- Security companies in our outreach database
- 15,000+Security companies in our outreach database
- Security companies served
- 300+Security companies served
- How long most of our clients stay
- 5+ YearsHow long most of our clients stay
Manufacturers we have worked with
Geutebruck
A German manufacturer whose product line includes logistical tracking software.
Uniview
One of the large camera manufacturers selling through the channel.
SIA
Showcase video production for ISC East and ISC West.
How it works
01
We learn the product
What it does, who it displaces, and which part of the channel should be selling it. One call usually gets us most of the way there.
02
We build the campaign
E-blasts to the channel, a PR push into the trade press, social ads pointed at security professionals, and your training loaded into the LMS.
03
We run it and report back
You see what went out, where it landed and who responded. Then we adjust the next run. No mystery retainer.
The difference
We can put your product in front of 15,000+ security companies
That is the pitch, and it is the part a generalist agency cannot match. They have to go and build a channel list before they can sell anything for you. Ours already exists: 15,000+ security companies in our outreach database, plus the national industry publications this trade reads. The integrators, dealers and service providers we already work with are the same people you need holding your product.
Get your product in front of themTell us about the product
Prefer to talk it through?
1-888-572-4450Ask for Alex Chavez, President, or David Morgan, Vice President. Come with the product and the channel you are trying to reach — we will tell you straight whether we are the right people for it.
Your product is finished. Now go sell the channel.
One call is enough to find out what reaching 15,000+ security companies would look like for your product.